Department of Marketing Communications – Social Media Correspondent

Primary Responsibilities:

• Post on Social Media Sites: Attend events as scheduled, live post on social media sites from the events (including TikTok, Snapchat and/or Instagram stories) as determined at weekly scheduling meeting. Also responsible for other posts such as “person-on-the-street” interviews, videos, candid campus shots, etc. that may or may not be on the schedule.

• Attend Social Media Meetings: Together with the Social Media Manager and two social media interns, this position will attend weekly meetings to plan the social media content calendar.

• Compose Events Recaps for Royal News: Draft recaps of campus events or spotlight students for articles. May involve attending the event as well as interviewing event organizers or attendees. Determine best events to cover with team. Conduct Q&As and write profiles with/about members of the University community. Upload photos and videos from events to Flickr and YouTube.

• Social Media Measurement: Monitor performance of live posts (weekly) and, together with social media team, review statistics at weekly team meeting.

• Assess Social Media Statistics: Using statistics from our Google Analytics accounts, assess interest in University content, report to team at weekly meeting and participate in developing adjustments as needed.

Preferred Experience

• Strong writing skills.

• Ability to meet strict deadlines.

• Willingness to be creative and collaborate closely with a team to plan content.

• Familiarity with Instagram, TikTok, Facebook, LinkedIn, Twitter, Snapchat, YouTube, Flickr and emerging social media channels.

• Good working knowledge of social media in general, as well as an awareness of how it can be part of a brand marketing strategy.

• Proficient in Microsoft Excel and Word.

Requirements

•        Involvement in campus activities, clubs, etc.

•        Available to work 7-10 hours per week in the fall and spring semesters.

•        Rising junior preferred.

NOTE: This is a paid internship and, in the past, has qualified for credit (dependent on faculty approval). 

Interested students should submit their resume and the name of a faculty member who will recommend you by March 10 to:

Kristie Ceruti

University Editor and Social Media Manager

Marketing Communications

kristie.ceruti@scranton.edu